Video User Manual

White Label CMS

If you’re a web developer building websites for clients using WordPress, you probably spend a bit of time explaining all the references to WordPress in their new dashboard. The login screen, the dashboard and all the admin menu items can be confusing. The White Label CMS plugin allows you to customise the entire client experience including the login screen, dashboard and admin menus.

Get White Label CMS Here




  • Hide WordPress Logo and Links
  • Add Admin Bar Logo with alt text and url
  • Change or remove "Howdy" admin bar menu
  • Replace admin footer text with your own logo, text and url
  • Hide WP Version
  • Add Side Menu Logo with alt text and url
  • Can also replaceable with HTML


  • Change Background with image or colour
  • Add Side Menu Logo with alt text and url
  • Add your own logo
  • Add custom css
  • Hide Links
Dashboard and Menus

Dashboard and Menus

  • Add Dashboard Icon and Title
  • Hide Dashboard Panel
  • Add a Custom Welcome Dashboard Panel and select the target user roles
  • Add RSS Dashboard Panel
  • Hide/Show admin menus to selected Admin users
  • Hide/Show admin bar menus to selected Admin users

And much much more

  • Hide Front-end Admin Bar
  • Admin Settings (Hide Help Box and Screen Options)
  • Hide all nag messages
  • Add Custom CSS for Admin
  • Add Custom Editor Stylesheet

Customise the Login Page

Why make your client login to the standard boring login page? White Label CMS allows to modify everything on the login page, add your own logos and background images, and even control the CSS if you wish.

VUM Branding VUM Branding
VUM Branding VUM Branding

Add Your Branding to the Header and Footer

You can add logo’s to the admin bar, menu and footer to give your client a better branded experience. Personalising the backend of WordPress will give your client the feeling that this is their website, not a generic website.

Customise the Dashboard

Are you tired of telling your clients to ignore everything on the Dashboard, but it’s confusing? Well, with White Label CMS you can clear everything from the dashboard and add in your own dashboard panel. You can even add your own RSS feed to the dashboard panel so you clients can be kept up to date which what you are doing with your business. Isn’t this more important than showing your clients where and when the next WordPress meet up is?

VUM Branding VUM Branding
VUM Branding VUM Branding

Control with Menus Appear for Your Client

We have created a new feature called the White Label CMS Admin which allows you had menus for other users. It’s very simple to setup and allows you to give clients admin access, but makes it harder for them to stumble across settings and mess up the site, meaning you have to fix it.

Setup a Site in Seconds Using the Wizard

Want to setup the site with just a few clicks, use the Wizard, to add your branding and your clients details and you will be up and running in seconds. White Label CMS is very powerful, but most of the time you want to just set up the basics and move onto your next task, the wizard allows you to do this.

VUM Branding

No longer will you have to tell your clients to ignore the dashboard!


This plugin was inspired through both our own experiences / needs and these great articles: Cats who code, Smashing Magazine, Net Tutsplus, Craig Buckler and by our won hard working developers here at Video User Manuals.

What Would You Like To See In The Next Version?

We would love to hear how you are using the plugin, so please leave your comments below!

Feature Requests & Support

Got a feature request for WLCMS, let us know here. Got a support question, head on over to the support forums.


171 thoughts on “White Label CMS WordPress Plugin

  1. Started to use this widget again. Love it.
    Love the RSS feature.
    What about a way to update or load some images that can be banner ads for special offers, freemiums, guides etc.
    I would dearly love to see a service or tool where I can install the White Label plugin or version of it and manage all the settings for this plugin across all my clients sites from a single dashboard and YEP I’d pay for this service too vs changing it across 50 + sites.

  2. This is an absolutely fantastic app for making the back end look much more simpler for my clients along with some welcome instructions so they don’t have to go elsewhere to look at notes.

    I’ve used in conjunction with Adminimize plugin to hide other menu items that still appeared and Slate Theme plugin just to give it a further clean look.

    One Question… I’ve just set up the RSS feed and unlike in your example where it is to the right of your welcome message, mine is above my welcome message. How can I get it placed to the right? I definitely want the welcome message to be the first box.

  3. It would be nice to be able to hide some features from the admin, such as themes, plugins, etc…(the development tools you used to create websites). The only ones to see those development tools would be the person (host) who developed the website.

  4. It would be nice to see you switch to protocol relative URL so that files are loaded via https if/when the user switches to SSL

  5. Gravity Forms is hiding by default in the menu and we need to allow the Editor role to see this menu. There’s no checkbox to hide or not hide in White Label CMS, how can we show this in the menu so Editors can access it?

  6. Congratulations. This is a nice plugin.

    But I have a little observation.

    In wordpress MU (multisite) the “W” logo not change inside the pull-down menu “My sites”.
    Every site in network are keeping the “W” inside the pull-down.

    Are you have any suggestion how to change this little issue?


  7. Guys,
    Would be great if you allow us to select role for which “Modify Menus” section will be enabled. Right now it is pre-set to Editor, and I found situation where this causes issues. WooCommerce adds its own role Store Manager, which has all the same permissions as Editor including WooCommerce management. But selecting Store Manager hides all those menus since it is not an Editor technically. Thanks.

  8. Awesome plugin guys.

    I see you have taken over the management of Google Analyticator application you suggest in the ebook, is that right?

    I have installed it and it comes up in my admin dashboard as you suggest. but when I login as an “editor” user I cant see it.

    How do I turn this on? I cant seem to do it. Does it come under the “other” section perhaps. I dont want the other things to come up though just the Google Analyticator dashboard item.

    help would be much appreciated

    Regards Grant

    P.S A Feature I recommend to add being able to use this plug-in to be able to re-name the theme that I install, so it dosent come up in the page code.

  9. I’d really like to be able to hide the dashboard panel and menus created by bbPress. Any chance of a tweak for this?

  10. I’ve tried several branding plugins, and keep coming back!

    I’d love if I could hide various menus, and even White Label CMS on a per user basis. Most of my clients want admin level access, but I’d like to be able to hide some things for them. For example, I use Catalyst Theme, and on the user page I have the option to hide that menu for that user. Also, I’d like to hide the appearance menu, except for the widgets. A little more flexibility would be amazing.

    Also, getting rid of the ‘howdy’ on the top right would be awesome. I used another branding plugin that did that.

    I love the import/export. It would be very nice if the export file packaged the images too…into a zip…so we could import them into the new site.

    I’d even consider paying for a developers license if there was a next level of revolutionary functionality on the way!

    • Wow, some great feedback here.

      The menus issue, is something a lot of people want a solution for, we are looking into this.

      With the import/export files, why don’t you just but them on a external url, would that not solve that issue?


    • I love your product and want to purchase the video monthly 24.99, however, the plugin prevents me from receiving comment notifications. If you have a fix, I will immediately purchase the rest of your package.

      • Hi Dimarkco,

        We have never had a problem with our plugin preventing comment notifications. Can you tell us some more details like what other plugins you have installed?

  11. Great Plug-in!
    Just one issue: In wp 3.5 I’m not able to remove some menus: One menu from the theme , and another from the plug-in Contact Form 7, stay in the contributor dashboard, and they dont need it. Any idea? Thanks a lot!

  12. Hi!

    Very good plugin! Grat!

    But I use the wp-polls plugin and I can not allow it to be visible this menu item in rules editor.
    How can I solve this problem?

  13. Hello

    Is it possible to add more than 2 Welcome Panels?

    We will have 4 levels of subscribers that will each need access to different menus.

    Thank you

    • Hi Kelly,

      Sorry right now its not. The code for making welcome panels is pretty simple though, I would recommend creating your own little plugin to do that.


  14. Just a small request: please update the description in the plugin header due to the fact that this great plug-in has much more and more options than just whitelabelling.

    As some other plugins concerning the customization of the backend exist, it can get confusing after a few months, if you look for a certain option.

    E.g. i wondered why i couldn’t reactivate the category panel for posts in WP-CMS Post Control, when actually i had checked the option to hide it in both plug-ins – duh! – and completely forgot about it. I found the option after doing a plug-in update and checking the config screens for new features…

    Anyway, great work!

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