White Label CMS WordPress Plugin

White Label CMS 2.0

If you’re a web developer building websites for clients using WordPress, you probably spend a bit of time explaining all the references to WordPress in their new dashboard. The login URL (wp-login.php), the login screen, the dashboard and all the admin menu items can be confusing. The White Label CMS plugin allows you to customise the entire client experience including the login URL, login screen, dashboard and admin menus.

Feature Requests & Support

Got a feature request for WLCMS, let us know here. Got a support question, head on over to the support forums.

New In White Label CMS 2.0

Version 2 includes lots of new changes. They are as follows:

  • New setup wizard
  • Better control of menus
  • The ability to add your logo to the dashboard
  • Add more than one welcome dashboard
  • Add custom CSS to the login page
  • It now supports child themes (or most requested feature)
  • And much much more

White Label CMS Admin

We listened to your feedback and we know a lot of you are not everyone is giving their clients Editor access. So we introduced the White Label CMS Admin. This allows you to hide menus for other users including admins.

Important: It does not modify the user roles at all. It simply hides the menu item from the menu.


Watch this short video to get started using the import/export feature in the new version of the White Label CMS plugin.

To import the settings from another installation of White Label CMS simply click the import button and upload the setting file.

If you want to export the current settings you have 3 possible options and they all relate to the images that you are currently using in the plugin on the site.

Export settings of WLCMS

Yes: Selecting this option will export all the images you have added from external sites, the filename of any images you have uploaded yourself to the theme/images folder, and the path to the images you uploaded using the media uploader. This means that when you import the settings to a new domain, any images that were uploaded using the media uploader, will point to the original domain. E.G. If you uploaded images using the media uploader and the domain name is http://abc-widgets.com, when you import your settings to your new site at http://abc-news.com, the image paths will still point to http://abc-widgets.com. It is unlikely that you will want this, which is why it is not the default option.
No: This will not include any images uploaded in the media uploader, but will include any external images, and the filename of any images you have uploaded to the theme/images folder. This is probably the option you are going to use the most often which is why it is the default setting.
Partial: Any images that where uploaded using the media uploader will now have the old domain name replaced by the domain of the new installation. External images and the filename of any images you have uploaded to the theme/images folder remain unchanged.

It’s actually quite simple. Watch the video for clarity.

RSS Widget

Watch this video to learn how to setup an RSS dashboard panel in your clients dashboard. This is a great way to stay top of mind with your clients every time they login.

The Dashboard Logo

The first thing you will notice in version 3.4 of WordPress is the new admin bar/ This really reduces the branding opportunities for web developers who want to hand over sites to their clients which are branded for their clients. We thought about this a lot, and decided the best option was allow users to change the dashboard logo and text, so they can brand it with their clients logos.

White Label CMS

You can also change the 16 pixel logo in the admin bar for your own version, but lets face it, how many of your clients have a logo that looks good at 16 pixels?

The branding on your dashboard might not seem like much, but we think it will make a big difference to how your clients view their CMS. If you disagree, then you don’t have to use it. This options is turned off by default.

Please note that if you grant the editor privileges in order to view the widgets and menu page, it is possible in theory that if the editor types in the correct url to switch themes, they will be able to do so. We have removed all links to switch themes for the editor, however we want you to be aware that this is possible, however remotely.

You can download it from the White Label CMS WordPress Plugin Page


This plugin was inspired through both our own experiences/needs and these great articles: Cats who code, Smashing Magazine, Net Tutsplus, Craig Buckler. Big thanks to Daniel Doherty for all his hard work beta testing version 2 and by our own hard working developers here at Video User Manuals.

What Would You Like To See In The Next Version?

We would love to hear how you are using the plugin, so please leave your comments below!

184 thoughts on “White Label CMS WordPress Plugin

  1. Hopefully this hasn’t already been asked. If there was a way to make the settings install automatically?

    So on a fresh wordpress install, it runs automatically?

    So we can setup a base template for a white labels wordpress

    • Hi,

      This is the reason we built the import/export feature as it was a requirement we flagged as well. Just install WLCMS, go to import settings and you are done!


      • I’ve done exactly that, the issue is i’m looking to make a default version so that, when you run the install of wordpress, it immediately preloads the plugin with those settings.

        Is there something in the plugin itself, where i can preload a txt file and load in that .txt file straight away? like on activation of the plugin?

        • Or even better would be if you could load the settings from a txt file on an external server (through api if need be) then you could have one settings file, which you can send out to multiple installs. if you need to update the settings, it does it live across all of them.

          Or perhaps I’m jumping too far forward 🙂

  2. Great plugin! I love the fact that I could customize the login page. However, is there a way that, after clicking the Login button, to be directed to the main page of the site instead of the Dashboard or Profile? Thank you very much!

  3. A really amazing plugin indeed. Congratulations to all the dev team that made this.

    Just one simple question, is White Label CMS 1.4 fully compatible with WordPress 3.4.1? Or I do require to use 3.3?

    Thank a lot.

  4. quick question if i use the white label plug in for multi site how i make the choices for the first site stick on all the others?

    • Great question Luis.

      Can you please send a support ticket to us via the support tab at the top of the website so our dev’s can look at this?


  5. Hey,

    I have setup up this plugin on one website, i want to now export settings for the remaining sites.

    What would you recommend?


    • Sorry about the delayed response Vivek.

      We are about to release a new version of the White Label CMS plugin with an import/export feature.

      Stay tuned. Not long now.


  6. Hello, I love CMS, but the Appearance menu options do not seem to work. I have WP 3.3.2 and CMS 1.4.6 using a ThemeBlvd Responsive theme. I can’t get any of the submenus to show (ie. Menus, Widgets, etc). I saw in another post that you acklowledged this about 4 months ago. Please let me know. Thanks again for all your great work!

    • Sorry about the delayed response Mark.

      Are you stil having issues with White Label CMS plugin?

      If so please let us know via the support desk. Just click support in the main nav at the top of the site.

      This helps us track all bugs.


  7. This plugin looks like a great idea. I have noticed that it has some cross over with adminimize. However adminimize does what it does fully and completely, so I wish to keep using it. However this contributes new whitelabel functions that are also useful so I wish to use this also.

    This begs the question – do you want to eventually achieve what adminimize does to that same degree, or not? For a completely clean solution for the client, at this point, the two are needed, and in doing so, there is doubled up functionality.

    Not a big deal – it is still worth using both – but adminimize is a very mainstream plugin so this question is worth thinking about.

    Having said that – great work as the value this plugin adds fills a gap that is needed. thanks.

    • Thanks for the feedback Peter.

      Adminimize does have some awesome features that we have on the wishlist to incorporate.

      Thanks for the kind words and be sure to keep your eyes on this space.


  8. Hi. Very nice plugin, it really solves the problem I have been having with CMS’s.

    I just have a request: Option to Import/Export the settings I customized on “White Label CMS” plugin.
    I know every client can be diferent, but sometimes they don’t. And other times I could only change 1/2 settings to make it work correctly for another client.

    Thank you.

  9. Hey guys,

    Looks like a great plugin. My colleague James turned me on to it yesterday. Looks like we will be making a purchase soon. I can already think of several clients I wish I had this for before I handed them the keys.

  10. Awesome plugin chaps!

    Only just discovered it and am well chuffed. Really cuts down on dev time trying to tweak the backend.

    Not sure if this is the right place for feature requests, but would love to be able to create unlimited custom welcome widgets. I usually have 6+ user roles that can access the admin area and it would be cool if I could create a personal widget for each one.

  11. I’ve now used this great little plugin on quite a few client sites – thanks so much!

    I do have a concern though.

    For each client I need to set up different additional plugins, for example:
    – Store (Marketpress Lite)
    – Staff management modules
    – etc.

    Once I set up these modules, then get ready to hand-over to client, I discover to my horror that the Editor level will not be able to access the functionality I’ve added, as they can’t SEE the plugin in the sidebar.

    In the case of Marketpress Lite, the Editor can access the Products etc, but cannot ‘see’ the Settings for the Store (which gets turned Off by the CMS plugin).

    I find this very frustrating, and would like the CMS module to show:

    – a list of installed plugins
    – a checkbox beside each one
    – the ability to select what the Client/Editor should have visible in the Sidebar.

    For me this is the single most important feature which is missing.

    The is the main thing which causes me grief – the inability to give the Client/Editor access to something I’ve spent so much time setting up.

    I’ve only found one workaround once – an image gallery which had a checkbox to select ‘Editor’ access. I have yet to find any other plugin which has this, which means in many cases I have to give the client top-level Admin access, just to use one or two plugins (which are essential for their site).

    A solution for this would be outstanding!
    Thanks in advance

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