Case Studies

How Joakim Eriksson Managed To Cut Half A Day Off His Projects By Using The WordPress User Manual Plugin!

This case study is kindly provided by Joakim Eriksson of ateljedigital.se. Joakim was one of our first subscribers. Joakim shares how he:

• Cut half a day off his project times
• Saw an 80% reduction in support time for his clients
• The time he saves he spends with his family
• Use the manuals as part of his sales pitch to clients

Joakim, tell us a bit about your company and services?

In my company, ateljedigital.se, I offer photography, webbdesign, design, SEO and video. I’m alone, working from home, but pretty often I have to go to clients so I meet all kinds of new people. And I have all kinds of clients, Young, old, people that are good with computers, and those having a hard time switching them on and off.

How often do you use WordPress as a CMS for your clients?

I use WordPress for all my projects, unless the client already has a page based on a different system. I recommend WordPress to all my clients and I have had a couple that actually switch over to WordPress from heavier systems that where harder to update. I’d say 95% of my clients uses WP.

How were you training your clients to use WordPress before you got the user manual plugin?

I offered 2 hours introduction at the clients work/computer, showing them how to do every little bit of managing their webpage. After that, free mail and phone support for a year.

How did this training change once you had the user manual?

Since I started using the user manual plugin, I haven’t had a single 2 hours introduction for my clients.

Has the user manual had any impact on your productivity?

I don’t need to set aside half a day to go to the client for the introduction, and 80% of the mail and phone support is gone.

How often do clients contact you now for help with WordPress?

Depends on the client. But a typical client, 2-3 times.

Has the plugin saved you time and/or money?

Tons! I only need to do a short introduction over phone. And 80 % of the support is gone. Now I can use that time for other projects, and my family. So yeah, I save money and time!

Is using the video user manual good for your marketing?

It’s a very good sales pitch to be able to offer an up-to-date-video-manual for the clients new system. And the client “doesn’t need to pay for it”. They are not used to that service. Usually they get an email with a few rows of instructions, or 300 page manual which is quickly out of date and full of spelling mistakes!

We also have a testimonials page which features comments from both developers and end users.

Joakim Knows Much His Time Is Worth
Do You?

Client Testimonial – How Jessica Murphy Increased Her Productivity And Felt Much More Confident Managing Her Website

Below is an interview we conducted with Jessica Murphy from d.tail Noisemakers about the WordPress Manual Plugin. We gave her the plugin about a month after she started using her website.

How did you learn how to use the CMS before the user manual?

Guess work and a tutorial from my developer.

How often do you update your site?

Quite frequently. I run a Social Network Management business. The website content is regularly updated and the blog is the main source of commentary on what is going on in the wonderful world of social media.

How often did you contact your developer before the user manual?

About 3 times a week.

How did your workflow change once you had the user manual?

Updating the website became quick and easy and making changes was not such a laborious task any more.

Do you use the video tutorials or the written manual?

I’ve watched most of the videos but I use the written manual more often.

How often do you use the user manual?

In the beginning I referred to the manual almost every time I made a change to the website but after 3 months I have a much better understanding of how to use the website and refer to the manual on average once a month as a quick refresher!

Has the user manual had any impact on your productivity?

It has definitely increased my productivity. I feel much more confident managing the website and I’m now doing more with the website than before.

Have you called your web developer for any help since you have had the user manual?

Yes, but not with content management queries. Only design alterations and technical difficulties with my email account.

Thanks Jessica

How Much Is Training Your Clients Costing You?