{"id":2058,"date":"2013-05-21T16:43:00","date_gmt":"2013-05-21T06:43:00","guid":{"rendered":"https:\/\/www.videousermanuals.com\/?p=2058"},"modified":"2015-05-11T11:09:59","modified_gmt":"2015-05-11T01:09:59","slug":"in-page-analytics-enhanced-link-attribution-with-google-analyticator","status":"publish","type":"post","link":"https:\/\/www.videousermanuals.com\/blog\/in-page-analytics-enhanced-link-attribution-with-google-analyticator\/","title":{"rendered":"In-Page Analytics &#8211; Enhanced Link Attribution with Google Analyticator"},"content":{"rendered":"<p>We are going to show you something that will take only a minute to setup, but will give you an insight into how your customers are using your website which I am 100% certain will lead you to redesigning your homepage.<\/p>\n<p>We are going to use the In-Page Analytics which can be found in the content section of Google Analytics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2059\" alt=\"In-Page Analytics\" src=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.36.48_PM.png\" width=\"225\" height=\"265\" \/><\/p>\n<p>You will then see your homepage with lots of bubbles showing you the clicks each of the links have recieved.<\/p>\n<p>Beautiful &#8211; Yes, Useful &#8211; Not really.<\/p>\n<p>As you can see from this screenshot, the data can be a bit confusing. How is it possible my search button, home link, and logo all got 75% of the clicks on the page.<\/p>\n<div id=\"attachment_2060\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.41.11_PM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2060\" class=\" wp-image-2060 \" alt=\"Click to enlarge\" src=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.41.11_PM-1024x381.png\" width=\"614\" height=\"229\" srcset=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.41.11_PM-1024x381.png 1024w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.41.11_PM-600x223.png 600w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.41.11_PM-300x111.png 300w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.41.11_PM.png 1152w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><p id=\"caption-attachment-2060\" class=\"wp-caption-text\">Click to enlarge<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Well the answer is quite simple, what you are seeing is clicks by URL, not actual clicks on the page. In our eBook, we focus on finding actionable data, and unfortuntatly this is not really actionable data. However, there is a simple solution.<\/p>\n<h2>Enhanced Link Attribution<\/h2>\n<p>Now you can actually see where people are clicking on your web page. This is what the same page looks like after Enhanced Link Attribution was turned on (this for the day after):<\/p>\n<div id=\"attachment_2061\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.48.57_PM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2061\" class=\" wp-image-2061 \" alt=\"Click to enlarge\" src=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.48.57_PM-1024x381.png\" width=\"614\" height=\"229\" srcset=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.48.57_PM-1024x381.png 1024w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.48.57_PM-600x223.png 600w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.48.57_PM-300x111.png 300w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.48.57_PM.png 1155w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><p id=\"caption-attachment-2061\" class=\"wp-caption-text\">Click to enlarge<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Now it starts to get interesting, and I can see from this that I get a large number of people going straight to the search button. I set this up recently for a client, and he was shocked to find the most popular link on his homepage was near the bottom of the page, and was his Features List. The homepage was clearly not giving them all the answers to their questions, so we started to think about a homepage redesign.<\/p>\n<h2>Setting up Enhanced Link Attribution with Google Analyticator<\/h2>\n<p>In Google Analytics click on Admin and then Property Settings:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.08_PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2062\" alt=\"Property Settings\" src=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.08_PM.png\" width=\"604\" height=\"133\" srcset=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.08_PM.png 1007w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.08_PM-600x132.png 600w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.08_PM-300x66.png 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Scroll down to In-Page Analytics and check the box to use Enhanced Link Attribution. \u00a0My own personal preference is to use it in full view mode. I find it a bit less cramped.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.56_PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2063\" alt=\"Analytics Settings\" src=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.56_PM.png\" width=\"768\" height=\"178\" srcset=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.56_PM.png 768w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.56_PM-600x139.png 600w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.57.56_PM-300x69.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Google Analytics will then send you here <a href=\"https:\/\/support.google.com\/analytics\/answer\/2558867?hl=en&amp;utm_id=ad\" target=\"_blank\">page<\/a>\u00a0and will ask you to copy this line:<\/p>\n<p>var pluginUrl =<br \/>\n&#8216;\/\/www.google-analytics.com\/plugins\/ga\/inpage_linkid.js&#8217;;<br \/>\n_gaq.push([&#8216;_require&#8217;, &#8216;inpage_linkid&#8217;, pluginUrl]);<\/p>\n<p>Now all you need to do is open up Google Analyticator and scroll down to the section called Additional Tracking Code and paste this line into the <strong>before tracker initalization<\/strong> box:<\/p>\n<p><a href=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__8.03.15_PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2064\" alt=\"Google Analyticator\" src=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__8.03.15_PM.png\" width=\"616\" height=\"304\" srcset=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__8.03.15_PM.png 616w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__8.03.15_PM-600x296.png 600w, https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__8.03.15_PM-300x148.png 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Hit save in Google Analyitcator and you are done. It\u2019s as simple as that. Come back in a couple of days time, and see how your customers are really using your website.<\/p>\n<p>By default it opens on the homepage, but to visit other pages, just click through on the website, and the data will then load in for that page.<\/p>\n<p>Troubleshooting:<br \/>\nMake sure your Default URL in your Property Settings in Google Analytics is correct. If your website redirects from http:\/\/www. to http:\/\/ this will cause problems. Checkout the <a href=\"https:\/\/support.google.com\/analytics\/answer\/2559761?hl=en&amp;ref_topic=2558810\" target=\"_blank\">Google troubleshooting<\/a> page for more details.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are going to show you something that will take only a minute to setup, but will give you an insight into how your customers are using your website which I am 100% certain will lead you to redesigning your homepage. We are going to use the In-Page Analytics which can be found in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2058","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-Page Analytics - Enhanced Link Attribution with Google Analyticator - Video User Manuals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.videousermanuals.com\/blog\/in-page-analytics-enhanced-link-attribution-with-google-analyticator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Page Analytics - Enhanced Link Attribution with Google Analyticator\" \/>\n<meta property=\"og:description\" content=\"We are going to show you something that will take only a minute to setup, but will give you an insight into how your customers are using your website which I am 100% certain will lead you to redesigning your homepage. We are going to use the In-Page Analytics which can be found in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.videousermanuals.com\/blog\/in-page-analytics-enhanced-link-attribution-with-google-analyticator\/\" \/>\n<meta property=\"og:site_name\" content=\"Video User Manuals\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-21T06:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-11T01:09:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.videousermanuals.com\/wp-content\/uploads\/2013-05-09_at_9_May__7.36.48_PM.png\" \/>\n<meta name=\"author\" content=\"VUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"VUM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.videousermanuals.com\/blog\/in-page-analytics-enhanced-link-attribution-with-google-analyticator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.videousermanuals.com\/blog\/in-page-analytics-enhanced-link-attribution-with-google-analyticator\/\"},\"author\":{\"name\":\"VUM\",\"@id\":\"https:\/\/www.videousermanuals.com\/#\/schema\/person\/4e87f0703a2c55f2d515232bbff0c493\"},\"headline\":\"In-Page Analytics &#8211; 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